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50 Business Classics

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Original price 349.000,00
Current price 259.000,00
What do great enterprises have in common? What sort of person starts them? A single idea can help you find the next big thing, but it takes time to trawl through hundreds of business books to find inspiration.

With insightful commentaries on the landmark writings of old and new, 50 Business Classics presents the great entrepreneur stories, the best management thinking, and the proven ideas on strategy, innovation, and marketing - in one volume.

50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple, and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including the creation of publishing giant Penguin and Chinese behemoth Alibaba.

Here you'll find the texts and ideas that matter in:
* Entrepreneurship
* Leadership
* Management
* Strategy
* Business history
* Personal development
* Technology and innovation

Summarising the smartest thinking for today's professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives, and students of business and management alike.