Marketing

Learn the ins and outs of sales techniques with this comprehensive and accessible guide that is the crash course in how to sell anything.Sometime...

Updated with six new chapters and new case history examples and samples from new guest contributorsRevised to incorporate the newest media and mark...

KEY SELLING POINTS:A LEADING EXPERT IN THE FIELDAs an expert in customer service excellence, Colgate has consulted for many service organizations a...

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns...

Creativity+ gives you the keys to unlock your curiosity, questioning skills and creative forces.It is more than a toolkit to help you achieve your ...

The world is busier than ever. One of the major challenges for brands is how to stand out from the competition: brands competing for market share, ...

Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for ...

This is a book for anyone who has to market their expertise, and there are more of us out there than you might think--lawyers, consultants, markete...

Breaking down the information marketing world from A to Z, the undisputed info marketing expert offers professional strategies to set up a successf...

Did you know that the 80/20 rule applies to the world of sales too? Eighty percent of all sales are made by only twenty percent of salespeople. Whi...

The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, ...